Samuel Schröder
Communication Designer
Surrealist Game:
Saul Goodman
Based on a surrealist game, this project explores the fictional character of Saul Goodman (aka James/Jimmy McGill) from the Breaking Bad/Better Call Saul universe through questions such as: What would Saul be if he were a ... fruit? What’s his life philosophy? His spirit animal? What would he be if he were a domicile, a song?
Different facets of Saul’s character informed visual decision-making such as the overall tone of the system of cards, the typographic choice, color, image, text and texture. Saul as a character has quite dark and grim sides to him, as well as bright and quirky ones. Balancing those elements and communicating them was a fun challenge.
The end result were 12 (10x10 in) cards visually exploring the identity of Saul Goodman, or one possible perception of him.
Different facets of Saul’s character informed visual decision-making such as the overall tone of the system of cards, the typographic choice, color, image, text and texture. Saul as a character has quite dark and grim sides to him, as well as bright and quirky ones. Balancing those elements and communicating them was a fun challenge.
The end result were 12 (10x10 in) cards visually exploring the identity of Saul Goodman, or one possible perception of him.
Print
2019
2019
