Phantom Regret By Jim

The project goal was to help design and animate part of a lyric video. I chose Phantom Regret By Jim, off The Weeknd’s Dawn FM. When approaching the design, and starting to styleframe, I took a lot of inspiration from the artwork and original overall aesthetic of the album, and tone of this single in particular.

The challenge in creating a motion piece for Phantom Regret By Jim, was that the song itself is a spoken word, and quite slowly paced. It doesn’t have a lot of the typical song beats; it was a fun exercise to create engaging motion that keeps the viewers attention, while making sense within the preexisting visuals of the album.

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