Samuel Schröder
Communication Designer

Explainer Video: Pareidolia

Tasked to make an explainer video, I chose to create one explaining Pareidolia.

From formulating initital ideas, researching, concepting, designing, translating into After Effects, this motion piece was a tough but fun piece of work.

Pareidolia is visual Apophenia, which is a fancy term used to describe the tendency to perceive meaningful connections between unrelated things.
Klaus Conrad, the guy who coined the term, defined it as the “unmotivated seeing of connections [accompanied] by a specific feeling of abnormal meaningfulness.”
When we see something, anything, our brain uses prior knowledge, context, and expectation to make sense of it.

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