You, and me, and everyone in between.
Small decisions we make every day have an enormous environmental impact; not because our choices are necessarily big, but because we all make them; daily.
This motion piece, a result of research on sustainability and eco-friendliness, explores aspects of our everyday routines and questions how small choices affect our environment.
Starting with research and concepting, all the way to filming, editing, and motion design, I was in charge of the creative process from beginning to end.
Inspiration was taken from the “Stranger Than Fiction” title sequence, especially in the way typography and iconography interact with the cinematography.
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