A24 in 3 Acts
The project goal was to help a brand find its voice by creating a ~20 second animation that graphically communicates the company essence and message by using already existing brand assets, like color, typography, etc. The project was allowed to revolve around a product, event, or general awareness campaign.
The brand of my choice was A24, the distribution company behind films such as Hereditary, Lady Bird Moonlight, Uncut Gems. The idea was to showcase the history of A24, in a 3-act structure; from inception to the company's first Best Picture win to the incredible success since then. Communicating the essence of the A24 tale within a short timeframe was the challenge.
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